What we do

The Roast Beef Club was named with the French term of endearment for the English in mind – “Les Rosbifs”. The club was formed in 2008 when a group of 30 friends, led by Joel Baseley (MBE), came together to celebrate St. George’s Day.

All attendees were given a club tie and a very jolly lunch ensued. One person happened to have a cricket bat with them that had been signed by a number of (very) minor county cricketers and this was sportingly offered for auction. It raised £500 which was promptly donated to The Lord’s Taverners, the principal cricketing charity.

Spirits were high that day, and it was recognised that this might be a template for future fun and fundraising. We decided to focus our efforts on the British military – giving directly to a chosen regimental charity each year. These charities then administer the funds as they see fit, generally supporting veterans and their families cope with life outside of the Armed Forces. Often these brave people have the added complication of life changing disabilities on top of the difficult transition into the civilian work place.

In 2020, in recognition of The Roast Beef Club’s contribution to armed forces charities, Joel Baseley, the club’s long standing chairman, was awarded an MBE in the Queen’s Birthday Honours. Following on from this, in 2022 (after a short break due to the covid pandemic) the Roast Beef Club raised a record amount for The Household Cavalry and The Queen’s Royal Hussars, bringing the total raised for military charities to £2.0 million.

At the heart of the club there is friendship, humour, a common interest in sport and a sense of gratitude towards our Armed Forces. This seems to be a popular combination.

Typically the lunches are attended by numerous sporting personalities, particularly from the world of rugby, and we can boast an incredible list of speakers. Whilst we are proud to have many well-known English sportsmen and women among our members it is our Military heroes that we look upon with particular reverence. To be in the same room as triple amputee and endurance athlete Mark Ormrod is humbling. To hear the first hand account of how Jonson Beharry was awarded his VC is moving. To match Brian Wood MC pint for pint is impossible.

The Roast Beef always looks to grow and to raise more money for military charities. However, we keep focused on friendship, inclusivity, camaraderie and having fun whilst giving a little bit back.

NB: The Roast Beef Club is not a registered charity. It operates as a non-profit limited company run by volunteer

Videos

TRB 2024 in aid of the Royal Tank Regiment - They brought 75 tonnes of tank with them to the Hurlingham!!!

Flats is Late (Every Bloomin’ Year!)

Laura wright performs for the 2020 Stay at home lunch

TRB Accolades

Who we support

**The Roast Beef Club our friends, guests and supporters have all been affected by mental health challenges directly or indirectly and we want to support you all.**
Please save this information, keep it to hand and share it with loved ones, friends, colleagues and anyone that you know and please remember - IT’S OK NOT TO FEEL OK - but it’s really important you talk to someone - it does help.

**The Gurkhas**, (The Gurkha Welfare Trust) known for their legendary valor and fierce loyalty, are a renowned force within the British Army.

**The Royal Tank Regiment,** (The RTR Benevolent Fund) often referred to as RTR, is a renowned regiment in the British Army with a proud history dating back to World War I. This distinguished unit specializes in armored warfare, making significant contributions to military campaigns over the years.

The Queen’s Royal Hussars, (Regimental Charity) a distinguished cavalry regiment with a rich history dating back centuries, is renowned for its bravery, tradition, and unwavering commitment to service.

Princess of Wales' Royal Regiment (The Tigers) — **The Princess of Wales’ Royal Regiment, The Tigers**, (Benevolent Fund)is a distinguished infantry regiment in the British Army, with a rich history spanning centuries. This regiment, commonly known as the PWRR, represents a legacy of bravery and service to the Crown.

Support our Paras — **The Parachute Regiment**, (Support Our Paras) also known as "The Paras," is an elite airborne infantry regiment of the British Army. Established during World War II, this renowned unit is highly trained in rapid deployment and combat operations.

The Grenadier Guards (The Colonel's Fund) — **The Grenadier Guards,** (The Colonels Fund). known for their unwavering dedication and storied history as one of the oldest regiments in the British Army, have upheld a tradition of excellence and service that dates back centuries

**The Rifles Regiment** (Care For Casualties) is a renowned infantry regiment in the British Army, with a rich history and tradition of excellence in military service.

The Royal Marines, (RMA Charity) a prestigious and highly skilled branch of the United Kingdom's Armed Forces, are known for their elite training and unwavering dedication to serving their country.

What they say

Here is a selection of letters from the regiments we have supported in the past. Please click on a letter to view it enlarged.

Sponsors and Partners

We collaborate with a range of carefully selected top-end brands and actively involve them in a variety of ways, to help us meet, and surpass, our fundraising target every year. Our past and previous present sponsors include such as Blue Waters Resort Antigua, Goodwood, Church’s, Orelebar Brown, Triumph, Jones Bootmaker, Brakspear, Salcombe Gin, Rampton Baseley, Porthminster Group, Mascot Bespoke, The Cherwell Group, Quella Bicycles, Bloom, The London Sock Company and Holt’s Auctioneers.

Sponsorship types include both donations in kind to enter into the charity auction, as well as financial support for the event. We are always on the lookout for suitable sponsors and open to discussion. Please get in touch to discuss how you can get involved.